PERFORMANCE PARTNERSHIP

Share the risk. Share the measurable result.

For selected opportunities, BTI will consider putting some or all implementation compensation at risk in return for a share of verified savings or incremental margin, across AI, IT, cybersecurity, physical security, network, website, marketing and communications work.

A selective commercial model for business improvements that can be defined, influenced and measured fairly, delivered by BTI Communications Group, 40 years in business.

THE CONNECTED BUSINESS VIEW
Verified business value
Reliable baseline
Meaningful economics
Verifiable result
Agreed responsibilities
Define the result. Connect the workflow.
Secure, support and measure the improvement.
Business team working together at computers to track results in an outcome-based AI performance partnership

At a glance

  • Reliable baseline The existing process has records of volume, cost, quality or margin that both parties can use to establish a starting point.
  • Meaningful opportunity The expected improvement is large enough to justify implementation, ongoing operation, measurement and the commercial arrangement.
  • Practical influence BTI can materially affect the workflow or cost being improved, and the client can provide the decisions and participation the work requires.
01 / BUSINESS PERSPECTIVE

Make the business result the center of the engagement.

Some opportunities are measurable enough for a different commercial conversation. The current process is known, the cost or margin is visible and a technology or workflow change can materially influence the result.

BTI is interested in those opportunities. A qualifying engagement may place part or all of our implementation compensation at risk and pay BTI through an agreed share of the resulting value.

The arrangement begins with a sound business case. Both parties need confidence in the baseline, the operating plan, the investment required and the method used to verify results. That creates alignment around a worthwhile improvement.

02 / BUSINESS PERSPECTIVE

One partnership across every service BTI deploys around AI.

A business result rarely depends on one system. The workflow an AI agent improves also runs on your network, your IT support model, your security controls, your phones and your website. A Performance Partnership can include any combination of the service lines below when they contribute to the result being measured.

Managed or co-managed IT

Fully managed IT, or co-managed support that works beside your internal team, so the improved workflow runs on a supported, monitored environment.

Managed IT Co-managed IT

Cybersecurity and compliance (GRC)

Security operations, assessments, vCISO guidance and governance, risk and compliance work, delivered by an ISO 27001 compliant organization.

Cybersecurity Governance, risk & compliance

Website optimization

SEO and AI-search visibility, plus conversion-rate optimization, when lead volume or conversion is the measurable result.

Marketing and sales automation

Automated lead capture, follow-up and omnichannel customer engagement connected to the systems your team already uses.

Omnichannel sales automation

Each service line is scoped and priced within the agreement. Including a service does not by itself make its costs contingent; the agreement identifies which compensation is placed at risk.

03 / BUSINESS PERSPECTIVE

What makes an opportunity suitable?

Reliable baseline

The existing process has records of volume, cost, quality or margin that both parties can use to establish a starting point.

Meaningful opportunity

The expected improvement is large enough to justify implementation, ongoing operation, measurement and the commercial arrangement.

Practical influence

BTI can materially affect the workflow or cost being improved, and the client can provide the decisions and participation the work requires.

Verifiable outcome

The result can be measured from agreed systems or records, with a clear treatment for volume changes, exceptions and other contributors.

04 / BUSINESS PERSPECTIVE

Choose a result that can be measured fairly.

Good candidates include outside processing expense, cost per completed transaction, avoidable overtime, repeat handling and specific operational bottlenecks. A revenue initiative can be suitable when the incremental contribution can be evaluated credibly.

The metric should reflect the whole process. Reducing the cost of a front-end task is not the same as reducing total cost if the improvement creates more review or customer-service work later.

Quality conditions belong beside the financial measure. Define successful completion, acceptable exceptions and the service level that must be preserved. A lower cost produced by shifting unresolved work to the customer is not the desired outcome.

05 / BUSINESS PERSPECTIVE

Define what participates in the result.

Define what participates in the result.
MeasurePossible basisImportant boundary
Verified savingsEligible baseline expense less comparable actual expenseInclude required recurring costs and retained work
Incremental marginAgreed incremental revenue less relevant incremental costsAccount for attribution, discounts, returns and delivery cost
Unit-cost improvementComparable cost per successfully completed transactionNormalize volume, complexity and service quality
Capacity improvementMore accepted output from a defined resource baseConvert to compensation only through an agreed valuation method
06 / BUSINESS PERSPECTIVE

Separate capacity from cash.

A process may release employee time without changing payroll. That can still be valuable when the team processes more work, improves service or avoids a planned increase in capacity. The parties should agree how that value is treated.

Cash savings are simpler when an expense can be traced to an invoice, contract or other agreed financial record. Incremental margin may require a more detailed attribution model and a longer observation period.

The compensation method should match the evidence available. There is no benefit in using a complex success formula that neither party can explain or reconcile.

07 / BUSINESS PERSPECTIVE

A clear path to an outcome-based agreement.

  1. 1

    Qualify

    Assess the business problem and whether value is measurable.

  2. 2

    Baseline

    Agree the starting data, exclusions and quality conditions.

  3. 3

    Contract

    Define investment, responsibilities and compensation.

  4. 4

    Deliver

    Implement and operate the approved improvement.

  5. 5

    Verify

    Reconcile results and the agreed share of value.

08 / BUSINESS PERSPECTIVE

Fully at-risk implementation is a selective option.

Some projects may support an arrangement in which BTI performs the agreed implementation on spec and receives compensation only through qualifying results. Others may require a base fee, milestones or a blended structure.

The agreement must identify which costs BTI is placing at risk. Software, carrier charges, outside services, client labor and other pass-through expenses need explicit treatment. A performance-based implementation fee does not automatically make every third-party cost contingent.

The structure also needs a term, a payment process and a way to address material changes. No percentage, qualification threshold or guarantee is established by this page. Those terms follow evaluation of the actual opportunity.

09 / BUSINESS PERSPECTIVE

Agree client responsibilities as clearly as BTI responsibilities.

The client usually controls access to records, approval of business rules, employee participation and the decisions required to change a process. Those responsibilities can materially affect the outcome.

BTI's responsibilities may include analysis, design, integration, testing, deployment, training and support within the agreed scope. The agreement should also identify what remains with application vendors, internal IT or other providers.

Set a practical governance cadence. Review progress, resolve decisions and document changes while the work is happening. That is more useful than debating the effect of an undocumented change after the measurement period ends.

10 / BUSINESS PERSPECTIVE

Plan for attribution and changing conditions.

Volume, product mix, seasonality, acquisitions, pricing and staffing can change during a project. A fair model identifies which of these factors need normalization and how the baseline will be adjusted.

The parties also need a process for scope changes, discontinued workflows, new systems and a sale of the business. A shared-savings obligation can become a material operating commitment, so its treatment should be understood before it is signed.

These provisions belong in a counsel-reviewed agreement. The public offer is an invitation to evaluate alignment, not a substitute for the commercial and legal terms.

11 / BUSINESS PERSPECTIVE

Use technology cost analysis to strengthen the opportunity.

An outcome project benefits from a complete current-state view. BTI can analyze technology management and service costs across all five domains to identify dependencies, duplicated spend, internal work and existing contractual commitments.

That analysis can reveal an opportunity simpler than custom AI development: a contract change, a service-scope improvement, a network or communications upgrade, use of an existing capability or removal of repeated manual coordination.

The right performance project is the one with a strong, verifiable business case. AI is one means of creating that result; the commercial model should not force unnecessary technology into the solution.

12 / BUSINESS PERSPECTIVE

Bring a metric to the conversation with a BTI business advisor.

Cost per transaction. Outside processing expense. Proposal cycle time. Customer-service workload. Incremental contribution from a defined revenue process. A concrete operating measure gives the discussion a useful starting point.

A BTI business advisor will review the opportunity at a high level. Detailed analysis, financial validation and counsel review follow if there is a credible basis for a performance partnership.

13 / PARTNER PERSPECTIVE

For IT, security and telecom integrators.

BTI will also discuss Performance Partnerships with companies in our own industries: MSPs, IT solution providers, security integrators and telecom and UCaaS providers. You may have a client opportunity that needs a capability outside your core practice, or more delivery capacity than you want to add.

  • White-label delivery. BTI performs agreed work under your brand and your client relationship.
  • Co-delivery. Your team and BTI share defined responsibilities, with a clear shared-responsibility model.
  • Specialist capacity. AI governance and development, GRC, converged physical security, Meraki networking or contact center AI added to your offer.

Client ownership, non-solicitation, responsibilities and any outcome-based compensation are documented before work begins. BTI brings Microsoft Solutions Partner status, ISO 27001 compliance, ACO licensing in California, Arizona and Illinois, and GSA, CMAS, TESMA and ISNetworld credentials, with offices in California, Illinois and Arizona.

COMMON QUESTIONS

What business leaders ask.

Will BTI do the entire project on spec?

Selected opportunities may qualify for fully at-risk implementation compensation. Eligibility, costs, scope, responsibilities and the method of payment require a separate agreement.

Do you guarantee a savings percentage?

No. The opportunity must be analyzed. Any contractual commitment follows an agreed baseline, operating scope and measurement method.

Can the arrangement use incremental margin rather than savings?

Potentially, when attribution and eligible costs can be defined and verified. Margin participation should reflect profitable contribution rather than gross activity.

Which BTI services can be part of a performance partnership?

AI governance and development, managed or co-managed IT, cybersecurity and GRC, physical security, network infrastructure upgrades, website optimization, marketing and sales automation, and VoIP/UCaaS and contact center AI. What's included depends on what contributes to the measured result.

Do you work with other MSPs and integrators?

Yes. White-label, co-delivery and specialist-capacity arrangements are available to qualified IT, security and telecom companies, with client ownership and responsibilities agreed in writing.

Is a conventional project still available?

Yes. Fixed-fee, milestone and managed-service structures can be appropriate when outcome compensation is not a good fit.

What happens if we sell the business?

Assignment, change of control and any ongoing payment obligations need to be addressed in the agreement and reviewed with your transaction advisors.

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