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  • Eric Brackett

Video Analytics: What is it, Real Security Applications & More.

Business security systems are crucial to enhance any organization's overall safety and security regardless of size, industry, or complexity. As your organization expands, monitoring your security systems can become a challenging task.  

However, even with such rigorous training, research reveals that human error is far more prevalent than commonly believed. Humans struggle with monitoring rare events across multiple video streams and security solutions, and the error rate varies widely based on numerous unpredictable factors. 

In this blog, we will explore how video analytics can significantly enhance physical security within your organization. We will also discuss how it can streamline your security operations and optimize resource allocation. 

What are Video Analytics?  

Video content analysis (VCA), also referred to as video analytics (VA), is the use of AI and machine learning to examine video footage to identify and interpret temporal and spatial events.  


By leveraging advanced algorithms, VCA can detect specific activities, movements, and changes within a video stream, providing valuable insights and enhancing security, efficiency, and improving decision-making. 

How Video Analytics Works  

Video analytics leverages various technologies such as machine learning, computer vision, and deep learning to interpret video data.  


These technologies work together to analyze video footage in real-time or from stored recordings, allowing security camera operators to identify patterns and anomalies that would be challenging to detect manually. 

Role of AI and Machine Learning 

AI and machine learning play a critical role in video analytics by enabling systems to learn from data, improve accuracy over time, and adapt to new scenarios.  


For instance, machine learning algorithms can be trained to recognize specific objects or behaviors, enhancing the system's ability to detect unusual activities, such as unauthorized access or suspicious behavior, allowing you to improve security and operational efficiency. 

Axis Motion Detection cctv video analytics overview.

Applications of Video Analytics in Security 


Enhancing Surveillance Systems 

Video analytics enhances surveillance systems by providing automated monitoring and real-time alerts. This capability reduces the need for constant human oversight and enables quicker responses to potential security threats. 

Advanced features like facial recognition and license plate recognition further augment the system's effectiveness in identifying and tracking individuals or vehicles of interest. 

Crime Prevention and Detection  

Security camera analytics are invaluable for preventing and detecting crimes. By analyzing video feeds continuously, your video surveillance system can detect suspicious activities such as loitering, unauthorized access, or unusual movements. 

These capabilities help deter criminal activities and assist law enforcement agencies in investigating incidents more efficiently. 

Beyond Security: Diverse Applications of Video Analytics 


Retail: Understanding Customer Behavior  

In retail, CCTV video analytics are used to analyze customer behavior, optimize store layouts, and improve customer service.

By tracking movement patterns, dwell times, and interactions with products, retailers can gain insights into customer preferences and behaviors, which can inform marketing strategies and enhance the overall shopping experience. 

Healthcare: Monitoring and Safety  

In healthcare, video analytics helps monitor patient safety and streamline operations. For instance, it can detect falls or unusual movements in elderly care facilities, ensuring timely intervention. 


Additionally, when paired with additional healthcare security solutions, video analytics can easily enhance remote patient monitoring by reducing the need for constant in-person supervision and allowing healthcare professionals to focus on more critical tasks. 

Traffic Management and Smart Cities  

Video surveillance and analytics are crucial to creating and developing smart cities. It aids in monitoring traffic flow, detecting congestion, and managing incidents in real-time.  

In smart cities, video analytics contributes to public safety, energy management, and efficient resource allocation, enhancing the quality of life for residents. 

Case Study: Gjovik Ford

Implementation and Benefits

At Gjovik Ford, video surveillance and analytics play a pivotal role in security and operational efficiency. The smart security cameras installed across the facility help monitor and prevent crime, assist in daily operations, and provide integrated access control.

Video analytics security systems in a inside a car dealership.

This comprehensive system notifies staff of any movements requiring attention and includes detailed tracking of vehicle entry and exit.


Cloud Based Video Analytics Success Story


Customer Testimonials and Success Metrics

According to Todd O'Reilly, co-owner and general manager, the integrated security system has significantly reduced theft and damage claims. By documenting vehicle conditions at entry and exit, the dealership can address losses like dents and scratches promptly, fostering trust with customers.

The system has helped reduce damage claims by 75%, with further potential reductions expected as customer relations improve.

Case Study: Food Industry Client 

Monitoring and Process Optimization  

A food industry client uses video analytics to monitor entry points, track movements within the facility, and optimize product flow. 

Video camera analytics being used for food safety.

The surveillance system provides retrievable reports on entry times and door usage, helping identify and eliminate bottlenecks, thereby enhancing overall efficiency. 

Achieving Compliance and Operational Excellence

The access control and surveillance system has been instrumental in helping the facility achieve SQF certification, ensuring high standards of food safety and quality. According to Miguel, IT and Security Manager, the system's reliability and ongoing performance have been critical in maintaining certification and operational excellence.

Benefits of Video Analytics 

Improved Security and Safety

Video analytics significantly enhances security and safety by providing real-time monitoring and rapid response capabilities. Automated alerts and detailed analysis help prevent incidents and ensure timely interventions, reducing risks and improving overall safety.

Operational Efficiency and Cost Savings

The ability to analyze and optimize operations through video analytics leads to significant cost savings. By identifying inefficiencies and streamlining processes, businesses can reduce waste, enhance productivity, and improve resource allocation.

Building Trust and Enhancing Customer Experience

The transparency and reliability provided by smart camera analytics builds trust with customers and stakeholders. In scenarios like vehicle dealerships or healthcare, the ability to document and verify conditions fosters trust and improves the customer experience, leading to better service and satisfaction.

Challenges and Future Trends in Video Analytics

Data Privacy and Security Concerns

One of the significant challenges of IP video analytics is ensuring data privacy and security. The vast amounts of data collected and analyzed pose risks if not managed correctly. It is crucial to implement robust data protection measures and comply with regulations to safeguard privacy.

Technological Advancements and Future Prospects

The future of video analytics is promising, with continuous advancements in AI and machine learning. Future trends include more sophisticated algorithms, better integration with IoT devices, and enhanced predictive capabilities.

These developments will further expand the applications and effectiveness of video analytics across various industries.


Video analytics is a transformative technology with wide-ranging applications beyond traditional security. Its integration with AI and machine learning offers significant benefits in efficiency, safety, and customer experience.

As technology continues to evolve, and the potential for video analytics to improve and innovate across industries is immense, promising a future where data-driven insights and automated monitoring become integral to operations and safety.

Do you want to experience the benefits of video content analytics within your organization? Contact BTI today to schedule your free business assessment and start your journey towards unmatched efficacy and security.



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