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  • Eric Brackett

Building a Successful Hybrid Work Environment: Communication and Collaboration Strategies

Promotional image of teams' hybrid environment for BTI Communications Group.

The groundbreaking shift to remote work has irreversibly transformed how we view the traditional office. This extraordinary change has led us to the beginning of a new era—the era of hybrid work environments.


CEOs, managers, and decision-makers worldwide are now at the forefront of defining the "next normal," a challenging yet promising landscape of work where flexibility and productivity meet. The adoption of hybrid teams promises a boost in employee satisfaction and efficiency, but it is not without its hurdles. 

In this article, we analyze the complexities of hybrid work models, focusing on pivotal communication and collaboration strategies you need to thrive in this new normal.

Table of Contents 

Understanding The Hybrid Work Environment  

When the Covid pandemic hit, our daily lives changed in multiple ways. Schools, offices, and social spaces were immediately shot down, forcing millions of people world-wide to start living our daily lives from home.


This shift significantly affected human behavior in multiple ways. First, it shifted their workplace. Second, it altered their living arrangements, freed them from daily commutes, and many relocated away from city centers. Third, it impacted their shopping habits, with online shopping and local stores gaining preference over urban establishments. 

In the beginning, the pandemic office attendance dropped significantly. Mandatory lockdowns, uncomfortable masks, and office closures forced businesses to adapt a find new ways to work remotely, forcing us to adopt a remote work model.  

After the pandemic, businesses have shifted from remote work to hybrid work environments. But why are organizations shifting to hybrid teams instead of traditional on-site work models or remote work?  

The Work-Life Balance Tightrope in Hybrid Work Models

Medium shot, group of adults jogging.

For numerous workers, remote work brought newfound flexibility and increased work-life balance. A study by the Pew Research Center revealed that 64% of remote workers experienced an improved work-life balance. This can lead to happier, more committed employees, lowering turnover rates and cutting down on recruitment expenses.


Additionally, other studies have found that:  

  • 65% of respondents stated that remote work has increased their productivity. (Flex jobs)  

  • Remote or hybrid companies reported a 25% lower turnover rate compared to companies without remote opportunities. (Forbes)  

  • 65% of workers say they are more productive at home than in a traditional office. (Data Prot) 

  • Businesses can save an average of $10,000 per year for each remote employee who works half of the time from home. (Global Workspace Analytics) 

The Downside of Hybrid Work 

 Young man filling stressed while working on a hybrid environment.

Without a doubt, hybrid work models are beneficial for employees and decision makers alike. However, implementing a hybrid environment comes with its unique set of challenges. Remote work models can often blur the lines between professional and personal lives.  

IT managers need to establish clear communication protocols and encourage employees to set boundaries to prevent burnout. According to recent statistics: 

  • 55% of hybrid workers reported that communication with their team had become more difficult since the shift to remote work. (Microsoft) 

  • 55% of employees who worked in a hybrid model felt it was more difficult to collaborate with coworkers than when they were all in the office together. (PWC)  

  • 20% of remote workers felt lonely and disconnected from their team, which could be exacerbated by the hybrid work model. (Buffer)  

  • 22% of remote workers struggled with work-life balance, which could be exacerbated in a hybrid work arrangement where individuals may feel pressured to be present at both the office and their home. (Research Gate)   

Optimizing Hybrid Work Model 

The key to a successful hybrid model lies in effective communication, collaboration tools, and a focus on results over being present. Taking into consideration your clients, employees, and stakeholders' feelings and concerns when moving towards a hybrid work environment is crucial to ensure your business enjoys the benefits of working on a hybrid environment while minimizing its downsides.  

Here are some hybrid workplace tips that in our experience will allow you to create the perfect hybrid work environment.  

Communication is King 

 Employees sharing hybrid work place tips.

When it comes to clients, meeting them where they are and how they prefer to communicate is essential for selling your products and services. Nowadays, this often means using platforms like Zoom, text messaging, and e-commerce applications, which require less manpower and disruption.


Internally, holding regular team meetings, whether virtual or in-person, is vital for accountability and maintaining a sense of connection among team members. While collaboration tools are plentiful, they also require proper management to be effective. 

Create a Hybrid Work Environment 

Close-up of hands of a man typing on a computer and working on hybrid workplace.

Providing your employees with laptops, headsets, and video conferencing solutions is crucial to ensure they can perform their task effectively and avoid disruptions. Investing in cloud-based solutions can also improve accessibility and collaboration for both remote and in-office workers and allow you to create the perfect tool for working in a hybrid environment. 

Prioritize Results Over Hours

Chart representing positive results in a modern hybrid workplace.

Shift away from emphasizing time spent in the office. Instead, concentrate on employee output by establishing clear goals and expectations.  

Hybrid Work Environments Are Here to Stay  

The hybrid model is here to stay. By prioritizing work-life balance, effective communication, and the right technology, CEOs and IT managers can create a hybrid work environment that fosters productivity, employee satisfaction, and a competitive advantage in the post-pandemic world. 

At BTI, we have more than 35+ years of experience helping develop the perfect strategies to adopt a hybrid workplace in small businesses and enterprise-level organizations. 

Whether looking for help in creating your hybrid work environment, installing, finding the

right solutions, or finding a partner to support your hybrid work infrastructure, you are in the

right place.  

Contact us today, to start creating the perfect hybrid environment for your business.  



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