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How Physical Security & VoIP Transformed an Illinois Auto Dealer

Ron Tirapelli Ford, an automobile dealership located in Shorewood, Illinois, embarked on a mission to provide its clients with state-of-the-art customer service and world-class security at all times.


Tom Conlin, owner and General Manager of Ron Tirapelli Ford, was aware of the potential risks and vulnerabilities of his industry. He made a firm decision to prioritize security and business communications to ensure his clients continued experiencing world-class service.


Ron Tirapelli Ford found a reliable partner in BTI Communications Group to address their security and business communication concerns and are now getting the most out of their customized solutions.


Keep reading to discover how BTI helped Ron Tirapelli Ford reach their goals!


Ron Tirapelli Ford dealership in Illinois.

Axis Security Cameras For Video Surveillance

Considering the high value of the cars in their inventory, the management team at Ron Tirapelli Ford realized they could become prime targets for theft and other related crimes.


“Before BTI we were struggling with our previous vendor but BTI’s attention and support [have] been world-class," Tom said.


To meet the dealership’s unique security requirements, BTI designed and installed an integrated video surveillance system utilizing Avigilon and Axis Communications cameras.


Both Avigilon and Axis security cameras were installed inside and outside the premises to guarantee the safety of employees, customers, and valuable inventory. To add an extra layer of security, BTI installed cameras on poles to ensure the current state of coming and going vehicles was captured on video.


The dealership received a complete security solution that protects both their customers and their employees from false claims and would be able to provide clear evidence in case of an accident or forced entry.


Ron Tirapelli's Ford Dealership parking lot in Illinois.

According to Tom, “Our new physical security system has been exactly what we were looking for” “Before BTI we were struggling with our previous vendor but BTI’s attention and support has been world-class."


Tirapelli Ford is also another satisfied client of GoodPhone, a cloud unified communication platform powered by BTI. GoodPhone service is used throughout the dealership. Employees are utilizing the mobile app for sales conversations and frequently accessing the client portal to fine-tune and adjust their phone system.


Through an API connection, they have integrated the GoodPhone system into their CRM to automatically log inbound and outbound calls to the client record for historical tracking.


Moreover, Ron Tirapelli Ford has found the call recording feature to be highly effective when strategically used in their business operations. In Tom’s own words, “GoodPhone historical tracking feature has allowed us to boost the quality and efficiency of our interactions immediately.”


The Results of Choosing BTI as Your Physical Security and VoIP Provider

The integrated security provided by BTI not only has been effective in deterring the theft of vehicles and costly equipment, but it has also protected this company against false claims.


GoodPhone has contributed to an increase in customer satisfaction and now they are leveraging GoodPhone with their sales team to see an increase in sales.


“Our sales team is amazed at how good GoodPhone is for staying in contact with prospective buyers via their smartphone while only sharing their work phone number on calls and text messages,” Tom said.


Axis security camera mounted on a pole.

BTI, The Physical Security and VoIP Provider Near Me

BTI's solutions are the missing piece your business needs to achieve success! Don't wait until it's too late, contact BTI today to learn how our solutions can help you increase your business efficiency and security!



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